Maison St-Germain, Paris

St. Germain’s installation in Paris, Maison St. Germain has turned to Lola Burstein-Rykiel.

As creative director for the upcoming project, she used ideas from her hometown to imagine a multiscale experience for the elderflower liqueur. 

“There’s not only the beauty of the flowers, but there is this sense of ephemerality, of trying to rush to seize the present moment in order to get the most out of it,” Burstein-Rykiel said.

Event: Maison St-Germain, Paris

Client: Bacardi

Agency: Wasserman

Responsibilities: Client management, strategic integration with PR agencies

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