LEGO v Disney 100th anniversary

The campaign celebrates the launch of the new LEGO Disney Castle and Disney’s 100th anniversary.

LEGO partnered with three Disney loving female artists to design life-size LEGO Disney murals, each one inspired by the storytelling possibilities of the new LEGO Disney Castle, made entirely from LEGO bricks.

One hero mural was revealed in front of globally recognisable Tower Bridge in central London, to launch the campaign.

The three other murals were built by families in Manchester, Paris and New York throughout July to encourage families to come together and share in the wonder of LEGO x Disney with interactive build along events.