Smirnoff Experience
An integrated campaign across events, TV, PR, and digital platforms to bring to life a belief in original nightlife. Four global stature events were planned in year one of activation.
Guests were able to build their own cocktails from the Longest Smirnoff bar with variety of mixers and garnishes making options of close to 1320 cocktails.
DJs Sasha and John Middleton played sets alongside Hard-Fi at the main event and in a curated programme of club nights and activities for delegates throughout the week.
Event: Smirnoff Experience
Client: Diageo
Agency: Independents United
Responsibilities: Responsible for organising the hospitality packages for Shanghai and Paris events, with 300 Brand Managers, trade partners, journalists and competition winners attending each event with a full hospitality schedule filling every moment from airport pick up until departure.