LEGO - UEFA Women’s World Cup
Leveraging LEGO’s sponsorship of UEFA Women’s World Cup Football with a live experience and digital platform.
Encouraging kids to use their imagination through training drills and a five a side digital game using mini-figures implemented in fan zones and LEGOLAND.
Event: LEGO Sponsorship of UEFA Women’s World Cup
Client: LEGO
Agency: Wasserman
Responsibilities: Integrated digital campaign management, production, client management.