Maison St. Germain, London

To celebrate one thousand flowers that go into each bottle of St-Germain, the brand collaborated with artist Henry Holland to bring an endless elderflower meadow to Grosvenor Square in Mayfair.

In an elusive octagon shaped mirror room, we created a mesmerising dreamscape that transformed the space into seemingly one thousand blooms. 

Alongside Henry Holland’s’ creative interpretation of the St-Germain brand story, the two day event featured enchanted floral installations, mazes with magical hands reaching through walls, delightful St-Germain Spritz cocktails,  live music and a House of Holland x St-Germain limited edition collection. 

Set up across three floors in the chic townhouse, Maison St-Germain became a free entry brand destination featuring an eccentric surrealistic flower wonderland while paying homage to the brands French heritage.