LEGO - Play Your Way

Global campaign for LEGO’s 90th Anniversary across 8 Legoland parks, inspiring kids to find their play type.

Engagement of 1 million physical plays over 10 weeks. Re-design and takeover of 'Rebuild the World'.

Sourcing and management of theatrical park magicians, costume design and toolkit production. Management of multiple stakeholders to integrate the brand campaign with LEGOLAND parks.